Top 5 Beauty Retail iOS Apps in Saudi Arabia: Q2 2023 Performance

In Q2 2023, the top beauty retail apps on the iOS platform in Saudi Arabia showcased varying performance trends in downloads, active users, and revenue. Here's a detailed look at the top five apps: Nice one | نايس ون, Sephora KSA: Beauty, Makeup, Golden Scent قولدن سنت, Cvaley | سي فالي, and باث&بودي وركس.

Nice one | نايس ون experienced a notable fluctuation in weekly downloads, beginning with over 41K in late March and peaking at nearly 45K in mid-April. The app saw a decline to approximately 13K downloads in early May but recovered to about 24K by mid-June. Active user numbers followed a similar trend, starting at around 144K in late March, dipping to about 88K in early May, and then stabilizing to approximately 101K by the end of June.

Sephora KSA: Beauty, Makeup showed a significant decrease in weekly downloads from around 36K in late March to just over 6.5K by early June, with minor fluctuations throughout the period. Active user numbers also declined steadily from around 63K in late March to about 39K by the end of June.

Golden Scent قولدن سنت had a relatively stable performance, with weekly downloads starting at around 16K in late March, peaking at over 20K in early April, and then gradually decreasing to approximately 4.4K by late June. Active users mirrored this trend, starting at around 33K in late March and declining to about 17K by the end of June.

Cvaley | سي فالي saw a peak in weekly downloads at around 26K in late March, followed by a steep decline to just over 1K in late April. However, the app recovered to nearly 8K downloads by early May and then fluctuated around 5K to 6K for the remainder of the quarter. Active users remained relatively stable, starting at approximately 80K in late March and ending at around 59K by late June.

باث&بودي وركس had a consistent increase in weekly downloads, starting at around 6.6K in late March and reaching approximately 8.7K by the end of June. Active users also showed a positive trend, beginning at around 31K in late March and growing to about 34K by late June.

These insights are based on data from Sensor Tower. For more detailed analytics and further insights, visit Sensor Tower.